Brand Ambassador

Full Time
Los Angeles, CA
Posted
Job description

About us

Clade 9

About: Clade9 is a consumer focused, adult-use, premium brand of craft indoor cannabis cultivated and packaged in South Los Angeles at the Clade9 Flagship Facility. Our team is committed to elevating the experience of high-end Cannabis through the precision of science.

Traditional Roots: Our Grower Extraordinaire, Dave Holmes, started in LA in the 90’s while he was also a college math professor. After he was raided in 2013, he took his passion to the regulated market growing in AZ and Nevada. His partnerships yield the #1 selling premium flower with the VIRTUE brand in Vegas. Betting on himself, he returned back to LA in 2020 launching Clade9 with his own facility in South Central. Dave is also a breeder with proprietary strains and has developed a unique classification system to highlight terpenes and effects.

**Winner of the 2019 CBA Cultivation Achievement**** **Winner of the 2021 Cannabis Cup 1st Place Hybrid Flower**

The Brand Ambassador is responsible for executing Clade9’s ambassador program in California. This individual’s goals include supporting the organization’s brand portfolio sales across all dispensaries and stores by activating retail and marketing initiatives, completing retail operations tasks as well as actively contributing to building influential company culture with employees and retailers on the field. This position will report to the Field Marketing Manager.

ESSENTIAL FUNCTIONS (included, but not limited to)

1. Training | Ambassador Team

  • Facilitates brand training, demos/PADs, events, and workshops for ambassadors and sales teams along with conducting impactful on-the-field hands-on training with store teams.
  • Trains store teams on executing an engaging customer experience, build customer rapport, brand awareness, meet in-store sales goals through marketing and sales initiatives, and maintaining merchandising brand standards for retail partnerships.
  • Completes and documents store visits, PADs, trainings, and events to identify training and sales opportunities with the ambassador team.
  • Effectively communicates brand story and product talking points to deliver a consistent brand narrative according to our brand standards.

2. Retail Operations | Ambassadors, Retailers, Executive Team, and Salespersons

  • Consistently sources, analyzes, and applies data, best practices and learnings to enhance retail programming and grow overall ambassador sales conversions. Provides weekly, monthly, and annual reporting as directed by manager.
  • Effectively communicates issues between retailers and select departments (Retail Operations, Marketing, Sales, Supply Chain, and Executive) regularly to ensure operational accuracy, practical training, and brand execution is at the highest level at Clade9 and retailers.
  • Maintains sample and swag/merch inventory control in collaboration with other brand ambassadors – duties include communicating needs of purchase orders, product promos, removal of degraded product in stores, maintenance of visual merchandising standards, coordinating training and seeding samples, and ensures accuracy for inventory offerings on in-store and online menus.

3. Planning and Executing | Retail Demos, Events and Merchandising

  • Ideates and implements creative, premium, productive, and efficient retail demo/PAD programs, events, and merchandising standards based on Marketing and Sales initiatives.
  • Works with and actively communicates with Marketing to produce weekly ambassador schedules, training, and mission plans.
  • Understands merchandise flow standards, store organization, and how it affects floor set execution, replenishment, and recovery of overall in-store brand experience.
  • Executes the demo/PAD and training calendar effectively, while actively communicating and collaborating with Marketing and Sales on strategies based on field reporting from the field.
  • Establishes trust amongst retail partners and supports by communicating areas of opportunities and business needs to Sales and Marketing in required reporting.
  • Responsible for the execution of brand standards, communicating brand messaging, and visual merchandising guides to positively impact overall business results in all retail and brand partnerships.

4. Motivating | Field Performance and Culture

  • Promotes and embodies a culture of teamwork by working alongside Sales and Marketing to establish and execute business priorities while delivering effective feedback.
  • Provides exemplary leadership, training, guidance, and support to the ambassador team while focusing on continuous learning and improvement in the performance of the sales at retail stores.

5. Take on additional responsibilities as needed and/or as directed.

SKILLS/COMPETENCIES REQUIRED TO PERFORM THE JOB

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:

  • A balanced sense of urgency with a strong strategic skillset
  • Self-motivated, yet team-spirited and team player
  • Dynamic communicator, engaging and persuasive public speaker
  • Optimistic and motivating manager with coaching and developmental record
  • Exceptional, organized planner and project manager
  • Entrepreneurial, resourceful, receptive, and adaptable to changing environments
  • Savvy professional who tactfully finds and communicates resolution in ambiguity
  • Lives and represents Clade9’s brand portfolio culture
  • Proficiency with Google Suite and Microsoft Office Apps
  • Ability to travel up to 70% of the year

PHYSICAL ENVIRONMENT/WORKING CONDITIONS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Employees may experience the following physical demands for extended periods of time:

  • Handle, feel and be able to distinguish what is being held.
  • Reach with hands and arms.
  • Talk and hear others.
  • Sitting, standing and walk.
  • Occasionally lift and/or move up to 20 pounds.
  • Drive to events and stand for 3-4 hours at a time in-store.

EDUCATION/EXPERIENCE

  • Minimum 1-2 years of cannabis and/or CPG field experience required
  • BA in marketing, business, communications, or related field highly preferred
  • Experience in measuring and recapping ROI, plus scaling best practices desired
  • Proven experience with field marketing operations – sampling teams, sales, managing, events, merchandising
  • Must have a valid Driver's License, Vehicle insurance and/or reliable transportation

Note: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Additional functions and requirements may be assigned by management as deemed appropriate.

Clade9 expressly prohibits any form of workplace harassment based on race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, or genetic information and encourages applications from all minority groups.

Job Type: Part-time

Pay: $20.00 per hour

Benefits:

  • Dental insurance
  • Health insurance
  • Life insurance
  • Vision insurance

Schedule:

  • 4 hour shift
  • Day shift
  • Evening shift
  • Monday to Friday
  • Night shift
  • On call
  • Weekend availability

COVID-19 considerations:
All employees and customer are required to wear face mask while on property. Strict Covid19 policy in place.

People with a criminal record are encouraged to apply

Application Question(s):

  • Would you be comfortable posting our brand on your social media platforms? (No answer will disqualify you from the next step)
  • Have you worked as a Brand Ambassador for a Cannabis company? If yes, which brands? (No answer will disqualify you from the next step)
  • Are you willing to work Part-time? (No answer will disqualify you from the next step)
  • Can you be flexible on days and/or hours needed for work? (No answer will disqualify you from the next step)
  • Are you 21 years of age or older as of today? (Yes/No answer we do not need your age) (No answer will disqualify you from the next step)
  • Do you have premium cannabis flower knowledge? If so, how many years? (No answer will disqualify you from the next step)

Experience:

  • Brand Ambassador: 1 year (Required)

License/Certification:

  • CA Driver's License (Required)

Work Location: One location

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