What is SimpleTire? We think there’s a better way when it comes to getting work done on your car. Starting with tire replacement. A way that’s more welcome, that’s more you. That gets you to what you need, more quickly. Helps you feel smart about your choices, and gets you on your way, feeling good. A way better experience for tire replacement. That's our way. That’s our promise.

Our network stretches across the country with 10,000+ installers and 3,000+ independent supply points. We employ hundreds of people, support thousands of local businesses, and strive to empower everyone along the process.

To learn more about SimpleTire, visit https://simpletire.com/about

Position Overview

SimpleTire.com is seeking a CRM Specialist to oversee our automated and ad hoc communication strategy. Reporting to the Senior Manager CRM, this role will own the setup, execution, and weekly analysis of email and SMS campaigns to ensure operational excellence from promotional, and content-based messaging..

As the CRM Specialist, your essential job functions will include the following:

• Maintain CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns
• Serve as a subject matter expert on our email and SMS platforms, learn and understand its capabilities, advocate for ways to increase efficiencies, troubleshoot issues, and make recommendations for improved performance
• Manage creation of ad hoc/promotional campaigns and maintenance of transactional email campaigns, including, but not limited to, conducting A/B testing, audience segmentation, scheduling deliveries and designing automated trigger logic to continuously optimize and improve campaign performance and executional excellence
• Troubleshoot technical issues related to HTML templates, list segmentation, email opt-outs, automation triggers and other aspects of email and sms execution
• Monitor email and SMS campaign performance using KPIs, analyze data to obtain insights, and send weekly/ monthly reports on all findings
• Own email creative briefs, copy requests, and updates for new & existing email programs, ensuring all assets are aligned with brand tone

Other Duties as assigned

Position Requirements

• Bachelor's degree in marketing, communications, business or other related field preferred
• 2+ years working on an email marketing channel with hands-on experience building and deploying promotional and transactional emails, particularly in an e-commerce business; SMS experience is a plus
• Demonstrated proficiency working with data to derive actionable insights that lead to business performance improvements, particularly from A/B testing data and email optimization
• Ability to prioritize and manage multiple projects simultaneously and work effectively in cross-functional teams
• Experience working with ESPs, CRMs, and inbox deliverability tools, and/or other adtech/martech platforms; experience with HubSpot is a plus
• Proficient in Google Analytics and/or other web analytics tools
• Experience building monthly campaign content and multi-step email triggers
• Experience in development of reports and analysis of campaign performance

Physical Job Requirements

• Continuous viewing from and inputting data to a computer screen..

Travel

This role is completely remote, with occasional/infrequent travel (2-4 times/year) to the company’s headquarters in Trevose, Pennsylvania.

Physical Job Requirements

Continuous viewing from and inputting data to a computer screen, and sitting for long periods of time.

hXOrPOxp6J