AAA is hiring for an Automotive Marketing Manager to join our team! This position will be responsible for leading and contributing to projects that drive revenue growth for the Automotive business line. This role will be responsible for the development and management of AAA Battery marketing programs across four transactional business areas to meet sales goals.

At AAA, your success is our success. What we can offer you:

• A competitive salary commensurate with experience
• Annual Bonus + Annual Merit Increase Eligibility
• Comprehensive health benefits package
• 3+ weeks of paid time off accrued during your first year
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

What You'll Do:

• Manage marketing efforts for brand position and awareness for AAA Battery

• Lead the implementation of all tactical marketing strategies.

• Manage marketing activities to help drive lead generation across all marketing touch points.

• Participate with Agency senior leaders in strategic planning, contributing to the overall vision and direction for all of the Automotive relatedmarketing programs.

• Develop and implement marketing strategies and tactics to achieve targeted new sales and revenue goals.

• Monitor actual new business results versus plan (holistically and by tactic) and respond to both positive and negative trends with revised tactics. Work closely with partners and the Business to measure and adjust existing programs or develop new, more effective tactics, as necessary.

• Assess existing programs and recommend strategies and tactics to help create broad impact, scalable and efficient marketing strategies to reach business line goals.

• Work with internal and external stakeholders to build and implement marketing programs in order to achieve the annual new revenue goals for ACA.

• Achieve cost efficiencies by overseeing all marketing messaging and ensure messaging is consistent with the brand message to leverage the marketing dollars spent including partnering with internal and external partners to maximize resources and enhance the business line messaging across all channels.

• Partner with internal legal counsel for review of all marketing materials.

• Partner with Business Leadership to create new business events, partnerships and programs to drive business line goals. Conceive and direct new initiatives that will serve to gain exposure, generate revenue and maintain a strong brand identity for the designated business line.

• Build strategic alliances with relevant internal and external organizations and media partners to optimize efficiency of marketing efforts.

• Oversee all programs and initiatives that transpire through the marketing services department or external partner services such as special events, advertising, direct response programs, sales support, digital activity, sponsorships, social media implementation, media relations, website presence, client proposal templates and problem solving.

• Provide marketing expertise, counsel and consultation to Business Line Leadership and Sales to strengthen sales efforts.

• Work to develop partnerships within the team to optimize marketing efforts.

• Present new strategies for acquiring new audiences and retaining existing audiences to senior management.

• Understand and maximize target audience segmentation throughout all marketing tactics to implement a multi-tiered target audience strategy for lead and client acquisition efforts.

• Work with the Business Line to assist in client retention tools and programs.

• Communicate with outside vendors regarding advertising and marketing.

• Develop and execute on messaging based on the marketing customer journey.

• Other duties as assigned.

Minimum Qualifications:

• Bachelors’ degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree.

• 4-5+ years’ experience with automotive marketing (preferred), direct marketing, and digital marketing.

• Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results.

• Superior written and oral communication skills.

• Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department. Flexibility to quickly adapt to changes in priorities.

• Ability to interact with senior management; strong interpersonal and leadership skills.

• Ability to analyze results and identify and implement strategies to improve business results.

• Proven planning and budgeting skills.

• A high degree of professionalism and integrity.

• Desktop computing skills, including the use of standard business application software (e.g., Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, Adobe desktop publishing, etc.).

• Ability to work as a team member with all levels of management, as well as outside vendors, suppliers and club partners.

AAA Club Alliance (ACA) is an equal opportunity employer.

Our investment in Diversity, Equity, and Inclusion:

At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals, regardless of race, color , gender, identity, veteran status, sexual orientation, physical ability or national origin, to apply.

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