Job description

Myers Industries, Inc. (NYSE: MYE) is a leading manufacturer of a wide range of polymer products for industrial, agricultural, automotive, commercial and consumer markets. We are also the largest distributor of tools, equipment and supplies for the tire, wheel, and under- vehicle service industry in the United States. Myers Industries was started in 1933, by Meyer and Louis Myers, as a tire supply storefront in Akron, Ohio. In 1946, the Company began manufacturing plastic and rubber products related to the tire industry for distribution. In 1963, Myers Industries, Inc. was established and grew into a diversified plastics manufacturer and tire repair supply distributor. Since then, Myers Industries has expanded to become a leading polymer manufacturer of material handling containers and distributor of tire repair and retread products for both domestic and international markets.

JOB SUMMARY

The Senior Marketing Specialist will have accountability for development and execution of the annual marketing plan, primarily focused on the Akro-Mils and Jamco brands. Through effective application of key marketing best practices and the marketing mix (4 P’s), the Marketing Specialist will be responsible for writing, communicating, and cross-functionally implementing the annual marketing plan. This role will serve as the primary partner for the sales team to grow our business through the design and implementation of differentiated and compelling value propositions. The Marketing Specialist will be seen as a highly resourceful team-player, who is comfortable working in a fast-paced environment while remaining flexible, proactive, and efficient. The position requires excellent analytical skills and the ability to balance working independently with providing time-sensitive support to internal and external customers.

DUTIES & RESPONSIBILITIES

• Market Development: Identify profit growth opportunities for existing products and services within product lines. Conduct research, create plans, policies, and programs to take advantage of these opportunities. Engage with customers to stay current with the application of products and the company’s competitive position.
• Strategic Planning: Develop annual marketing plan(s) for the assigned market(s). Clearly define the goals, strategies, budgets, and specific actions required for success. Develop special plans and forecasts as needed.
• Pricing Strategy & Maintenance: Identify market-back pricing strategy for each product line. Determine the price structure for all products and serve as a decision maker within the parameters of the pricing policy.
• Advertising & Promotion: In conjunction with the Marketing Communications Specialist, conduct advertising and promotion campaigns consistent with the goals, strategy, and budget in the marketing plan. Quantify impact and proactively recommend ways to improve customer reach.
• Supporting Sales: Present training and materials (sales tools of various types) to the sales team to facilitate better meeting the needs of our customers. Build customer and end user engagement model.
• Identification of Trends & Environmental Factors: Stay well-informed of outside factors which affect our business, such as competition, political, economic, and market trends. Translate these observations and/or trends to proactive recommendations to senior leadership in order to build your business.
• Spokesperson for the Segment: Communicate value propositions, strategies, policies, and market trends to the organization. Collaborate with product management and sales leadership to ensure long-term value growth. Represent the company and your product line to the press, trade, and through social media.
• Product Development: Proactively recommend innovation, extension or elimination of products and services based on market insights and/or financial rationale.
• Culture of Marketing & Innovation: Play a key role in building and advocating for a culture of market-back insights and innovations at Myers Industries. Be a strategic thinker and contribute creative ideation while demonstrating unmatched passion for the assigned end market(s) and the marketing mix.

KNOWLEDGE, SKILLS & ABILITIES

• Ability to juggle many priorities and competing demands easily and effectively
• Strong organizational skills and project management with cross-functional teams
• Highly collaborative, self-motivated, self-directed, and detail-oriented
• Ability to focus on important information and identify key details
• Deliver complex ideas in a simple, easy to understand message
• Excellent written and verbal communication/presentation skills
• Strong financial acumen to develop clear and fact-based recommendations and actionable plans

EDUCATION & EXPERIENCE

• Bachelor’s Degree, preferably in Marketing or Business Administration
• 3+ years of experience in product marketing complimented with a desire to work in industrial products
• Confidence in Excel, PowerPoint, and database-driven ERP & CRM applications

WORKING CONDITIONS: Typical office environment

PHYSICAL REQUIREMENTS

• While performing the duties of this position, the employee is regularly required to sit, stand; use hands to finger, handle, or feel; and reach with hands and arms.
• The employee regularly is required to walk, climb or balance, and talk and hear.
• The employee is occasionally required to lift and/or move up to 20 pounds.
• Specific vision abilities required by this job include close vision, color vision, peripheral vision, and depth perception.
• Must be able to operate basic office equipment (i.e., copier, computer keyboard, mouse and other computer technology required for job duties).

Myers Industries, Inc. is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.

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