Job description
Job Summary
The Marketing Intelligence Advisor is responsible for the identification, ownership, and successful development of Marketing analytics solutions. The Advisor will develop a deep understanding of the business, financial and marketing drivers, available data and its uses, and a functional knowledge of the analytical tools and techniques that are required to successfully manage their assigned portfolio. As a strategic partner, the advisor will collaborate with key business and functional area leaders with the identification and development of marketing solutions that drive value, actionability, and the development of analytical resources across the organization. The Advisor leverages strong communication and people skills to work closely with subject matter experts in various departments – helping interpret and communicate complex concepts in a way that is understandable to a potentially nontechnical audience.
Workplace Category: Flex-Virtual
Essential Functions
NBA Portfolio Management
The Marketing Analytics Advisor role will be responsible for overseeing an effective portfolio of Next Best Actions (NBA). These responsibilities include:
- Identifying upcoming strategic opportunities for new NBAs
- Evaluating the performance of existing NBAs
- Including optimization or retiring of under-performing actions
- Quantifying cost or Customer Effort Scored (CES) impacts
Analytics Platform Guidance
The Marketing Analytics Advisor will be responsible for overseeing effective use of data platforms. Near term responsibilities will include guiding the migration of an Azure based analytics platform to Snowflake and AWS. These responsibilities include:
- Identifying key milestones and dates
- Ensuring support of existing production pipeline until migration is fully complete
- Clearing blockers and securing DS resources for support
Acquisition and Retention Strategy
The Marketing Analytics Advisor will be responsible for overseeing an effective, data driven strategy to guide our line of business partners in growing and retaining their membership base. These responsibilities include:
- Identifying new data partners to enhance current or future strategies
- Building effective automated approaches to campaign targeting and measurement
- Working closely with third party marketing vendors to ensure accuracy of data
Data Science and Data Engineering Strategy
The Marketing Analytics Advisor will be responsible for overseeing an effective approach to Data Engineering and Data Science foundations, partnering closely with Advanced Analytics. Responsibilities include:
- Guiding the approach to building an effective member-centric data warehouse in Snowflake
- Guiding the approach to building an effective Machine Learning framework
- Identifying opportunities for value-added data science work such as predictive modeling, natural language processing, classification, and other potential applications
Other functions include
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Build a strong relationship with business and functional area leaders to understand and anticipate their needs in order to design glean data insights, solutions, tools and compile information to help inform key decision making.
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Routinely review financial, clinical, and provider performance for the designated business and functional areas to identify important trends and communicate risks and opportunities for leaders and other key stakeholders in a timely manner.
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Partners with teammates to discover opportunities for self-service and automation within existing work efforts and deliverables. This includes guiding and advancing the skills and domain knowledge of teammates, informing standards adherence.
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Oversee analytic operations-based work for a dedicated portfolio.
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Assist in development of strategic plan to help achieve or exceed targeted financial results.
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Perform analysis to help business/functional area leaders understand the drivers for variance.
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Lead analytical projects as a product owner, solutions architect, SME on behalf of a designated functional/business area leader. Actively participates in safety initiatives and risk mitigating measures where appropriate and completes all position and unit safety related competencies and requirements on a timely basis.
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Additional role based functions include but are not limited to:
- Coordinate a group of related projects with the goal of completing projects on time and efficiently through the balancing of
- Serve as a single point of contact and liaison for business partners in order to identify opportunities for improvement and optimization
- Recommend solution to business owner based on business problem and requirements. Solution considers project constraints of time and resources and may thus propose both short and long term options.
- Responsible for understanding the overall needs and requirements across stakeholders and translating them to the doers.
- Responsible for quality of deliverables.
- Assist in the coaching and development of analytical teammates both internal and external to the department.
Qualifications
- Required Bachelor's Degree or equivalent in analytics, statistics, informatics, biostatistics, economics, math, engineering, or other related field
- Preferred Master's Degree or equivalent In public health, health administration, analytics, statistics, informatics, biostatistics, economics, math, engineering, or other related field
- 10 years of relevant experience as a financial analyst, business intelligence analyst/developer, data scientist, or related work within the healthcare industry Required
- Experience with Snowflake/AWS preferred
Physical Demands
- Bilateral Carry > 5 lbs: Seldom up to 10 lbs
- Unilateral Carry > 5 lbs: Seldom up to 10 lbs
- Pushing Force > 5 lbs: Seldom up to 10 lbs
- Pulling Force > 5 lbs: Seldom up to 10 lbs
- Sitting: Frequently
- Standing: Occasionally
- Walking: Occasionally
- Forward Bend - Standing: Seldom
- Forward Bend - Sitting: Occasionally
- Trunk Rotation - Standing: Seldom
- Trunk Rotation - Sitting: Occasionally
- Reach - Above Shoulder: Seldom
- Reach - at Shoulder or Below: Seldom
- Handling: Occasionally
- Forceful Grip > 5 lbs: Seldom
- Forceful Pinch > 2 lbs: Seldom
- Finger/Hand Dexterity: Frequently
Primary Location
SITE - Priority Health - 1241 E Beltline - Grand Rapids
Department Name
PH - Digital Product and Market Analysis
Employment Type
Full time
Shift
Day (United States of America)
Weekly Scheduled Hours
40
Hours of Work
8 a.m. to 5 p.m.
Days Worked
Monday to Friday
Weekend Frequency
N/A
CURRENT SPECTRUM HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Spectrum Health team members only.
Spectrum Health is committed to providing a safe environment for our team members, patients, visitors and community. That is why we require a drug-free workplace and various vaccinations as a requirement for employment.
Spectrum Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.
An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.
If you are a qualified individual with a disability, you may request assistance in completing the application process by calling 616.486.7447. We are committed to granting reasonable accommodations in accordance with applicable laws.
Spectrum Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.
An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.
If you are a qualified individual with a disability, you may request assistance in completing the application process by calling 616.486.7447. We are committed to granting reasonable accommodations in accordance with applicable laws.
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