ESSENTIAL FUNCTIONS & RESPONSIBILITIES

• Project management of all brand related projects from conception through execution, including social media, retail programming, and consumer experiential
• Lead the development of communication materials for marketing plans, communication plans and all other activities to the sales organization
• Support new product development and commercialization of those products
• Development and execution of fresh and exciting promotional campaigns across on- and off-premise channels, such as tactical and thematic programs, promotional packages and POS support materials
• Utilize internal and external data to develop compelling fact-based selling stories for use on sell sheets and key message decks
• Assist in annual brand planning process including analyzing current data trends, concept and creative ideation, budget building, and presenting to internal employees and external stakeholders
• Participate in the development of brand positioning, creative and media activities for the assigned brands
• Provide support in delivering cost effective and creative solutions (traditional and non-traditional) to communicate brand positioning to consumers
• Provide support in managing regional and/or local media buys and ensure communication to internal organization
• Provide support in managing and activating brand sponsorships or partnerships and provide guidance to sales and field marketing managers on local volume driving activation
• Assist in the development of new products and packages to achieve set brand objectives
• Manage day-to-day workflow & discussion with support teams (agencies, sales, brewery, procurement, etc.) regarding project milestones/updates to ensure efficient execution
• Lead planning and execution of experiential brand events
• Accountability for managing annual brand budget and specific budgets relating to assigned projects
• Ensure all brand plan activities meet legal guidelines
• Tracking and analysis of brand performance and trends in terms of key measures (profit, volume, distribution, sales velocity, etc.)
• Analyze internal and external data trends and provide regular updates with actionable recommendations to Brand Director
• Actively exhibit a commitment to support a diverse and inclusive work environment

EDUCATION, SKILLS & EXPERIENCE

• Bachelor’s Degree in Business, Marketing, or related discipline; MBA preferred
• 4+ years of experience in Brand/Trade Marketing, preferably in Bev Alc or Consumer Goods
• Experience working with external creative and design agencies a plus
• Ability to work in less structured small team entrepreneurial environment and a willingness to embrace change and be flexible
• Strong project management skills, with the ability to handle multiple tasks simultaneously
• Strong written, verbal and presentation communication skills
• Highly collaborative and comfortable with working with cross-functional teams and various levels of management
• Proficiency in Microsoft Excel and PowerPoint
• Familiarity with pulling and analyzing data. IRI a plus
• Previous experience managing departmental budget

• Generous Benefits with options to fit your life
• Blue4U Discounts
• Retirement Options with employer contributions
• 10 paid holidays per year
• Flexible scheduling
• Technology Reimbursements
• Generous Paid Time Off
• Culture of pride and community involvement
• And of course, beer!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, genetics, national origin, disability, or status as a protected veteran.