Sr. Director, Content and Digital Marketing - Remote (East Coast)
Full Time
Johnstown, NY 12095
Posted
Job description
Senior Director, Content and Digital Marketing
Status: Exempt (Salaried)
Type: Full Time
Department: Marketing
Location: Remote (East Coast)
Reporting to: Chief Marketing Officer
Position Summary
Hydrogen is the molecule of the green energy revolution, a molecule that completes the renewable energy architecture. At Plug, we engineer what it takes to deliver complete systems for this remarkable and sustainable energy source. We make hydrogen easy! Over the past 25 years, we’ve built an established hydrogen company as a one-stop source for integrated hydrogen systems. It’s the same solution successfully deployed by sustainably-minded customers such as Amazon, BMW, The Southern Company, Carrefour, and Walmart.
In this critical role, you will do what it takes to build out the green hydrogen category. You will position the company, products and solutions, own content and the marketing technology stack required to deliver it, and support go-to-market efforts. You will bring deep experience in brand building, hands-on operational expertise and strategic thinking.
Leading with creative mindset and a scientific approach, you will strengthen the Plug brand while working closely with marketing and communications team members to produce compelling messaging and design solutions. Exceptional attention to detail, a high level of creativity, impeccable standards, and the ability to get things done on time will be key to your success. Your work will have an impact on a global scale. If you are self-motivated with a deep understanding of branding, messaging, positioning and design, this is an exciting career opportunity for you.
Core Duties and Responsibilities
- Build out the Plug brand. Expand brand narrative and develop corporate messaging.
- Bring Plug products to market, driving the understanding and positioning of solutions in a competitive landscape.
- Drive Plug’s strong and singular visual identity ensuring integrity of the Plug brand.
- Lead and shape the future of design and content team.
- Work closely with product marketing to define and create compelling content spanning digital and traditional media to drive traffic, engagement and leads that deliver sales and customer retention.
- Deliver integrated data driven acquisition strategy designed to nurture customer through the sales funnel. Own A/B testing strategies, execution, optimization analytics and dashboards.
- Deploy tools and technologies to effectively execute marketing strategy.
- Lead website development and launch.
- Assist with budget forecasting and tracking.
Education and Experience
Bachelor’s degree in Marketing, Business Management or related field; MBA preferred.- Twelve (12) to Fifteen (15) years of experience in digital marketing, with direct, hands-on experience in launching world class B2B brands and outstanding brand recognition.
- A true passion for design and stories, and a talent for bringing unexpected ideas to the table.
- A proven ability to apply design principles and manage creative work.
- Experienced with various customer acquisition tactics.
- An understanding of various production methods and the ability to identify appropriate processes for any job according to budget and scheduling parameters.
- Experienced in managing traditional and digital agencies.
- The ability to work independently in the face of complex assignments. Ability to derive key themes from highly complex and technical information.
- Exceptional written and verbal communication skills.
- Strong organizational and project management skills.
Pay Rate:
$106,849.00 - $170,958.00
We offer a fantastic total rewards package at Plug, and a brief summary is below:
✓Base salary is determined on a number of factors including but not limited to education, experience, skills, and geography. These factors are considered when making an offer of employment. If you are interested in this position, we’d ask that you apply.
✓The above pay range, may not take into account local geographic pay variations. If there is an applicable geographic differential, a member of the HR team can discuss that with you.
✓Health, Dental & Vision Insurance eligibility starting from the first day of hire
✓401(k) with 5% company match
✓Bonus eligibility
✓Paid time off including vacation, personal and sick time
✓Paid Holidays
✓Wellness Reimbursement Program
✓Potential to apply for Tuition Reimbursement
✓Employee Referral program
✓Employee Assistance Program
Plug Power Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status
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