It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder created his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women.

Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials. It is this same audacity that drives Olivier Echaudemaison, Makeup Creative Director, to reveal and accentuate feminine beauty. Guerlain strives to create perfumes, make-up and skincare products that fulfill their primary functions, but also inspire emotion, surprise and wonder.

Guerlain is part of the LVMH Group.

Lead the acceleration of Guerlain.com efforts. Ideate strong business strategy leaning on Media, CRM strategy & other key digital marketing efforts for Guerlain in the US.

PRINCIPAL DUTIES AND RESPONSIBILITIES

E-Commerce

• Lead E-Commerce business for both short-term accelerated growth and long-term customer building
• Frequent reporting on performance and shift explanation
• Lead monthly reporting on E-commerce performance to central teams
• Work with E-Commerce and Supply team on forecasting and planning strategy for optimal inventory management
• Identify and work with both E-Commerce Coordinator and central teams to optimize UX and e-merch on site
• Ensure timely and strategic site merchandising updates in partnership with HQ.
• Grow organic traffic to site by ensuring copy on site is optimized and working closely with SEO agency
• Lead developer partnership & manage cadenced roll-out calendar, ensuring the execution and roll-out of new features is flawless.
• Work closely with Communications Manager & PR agency to anticipate sales shifts and brief cross-functional teams accordingly (Stock, Sample opportunities etc.)
• Liaise & brief Logistics on web issues to ensure seamless post-purchase experience for customer
• Liaise with customer service team to monitor customer feedback and implement changes/ updates based on this feedback.
• Manage outreach and relationship with external agencies for web developments or enhancements.
• Lead weekly conversations between Supply, IT, HQ to help speed up resolution of technical glitches & bugs.
• Develop and manage annual budget, including the forecasting & allocation of samples, gifting materials, etc.

Performance Marketing/Paid Media

• Strategize strong year-long media plans to further awareness & conversion-driving brand goals.
• Manage paid media relationship with paid social, search, and affiliate agencies.
• Write concise and strategic briefs for paid media efforts and partner closely with internal & external teams to elevate creative output.
• Leverage insights from past campaign learnings, consumer insights research and industry reports to inform strategic approach.
• Include recommendations for emerging platforms, new ad formats and disruptive technology to test for major campaigns.
• Drive forward performance marketing efforts in maximizing ROAS.

CRM

• Manage development and deployment of all CRM initiatives to drive personalized, engaging customer experiences, that are geared towards improving KPIs and optimizing ROI on all campaigns.
• Implement retention strategies to retain all new and existing customers across all channels.
• Issue monthly CRM KPI metric reports: clearly summarize and communicate results and findings in monthly reports to optimize future campaigns.
• Complete analyses of all campaigns using corporate reporting tools to analyze performance/ROI.
• Develop and manage annual budget, including the forecasting & allocation of samples to support campaigns.
• Execute lead generation campaigns to help accelerate CRM efforts.
• Establish strong Clienteling campaigns to further elevate service and increase customer LTV
• Lead Virtual Masterclass strategy and execution
• Lead efforts to revamp and maximize loyalty program for best-in-class roll-out in the US

SUPERVISION RECEIVED

Vice President, Digital

SUPERVISION OVERSEEN

E-Commerce Coordinator

• 5+ years of experience in digital marketing/e-commerce/CRM preferably within prestige fragrance and beauty industry
• Working knowledge of SFCC Business Manager, Google Analytics, CRM, CyberSource, product feeds amongst performance marketing platforms (Google, Facebook/Instagram, TikTok) etc.
• Strong media experience with proven success in implementing both brand and performance marketing campaigns
• Sound analytical and communication skills
• Organized and able to manage multiple priorities with strong attention to detail
• Strong computer skills
• Fluency or working knowledge of French is preferred but not required
• Deals with confidential information and/or issues using discretion and judgment

All of your information will be kept confidential according to EEO guidelines.

Salary Range: $112,540 - $142,500

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay, while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range.

NOTE: This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.